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Beyond the Supplier Diversity Business Case
Once a company gets a diverse supplier that “checks the box” there is little incentive to take a risk to consider other diverse suppliers, especially if there are established non-diverse suppliers in place who are performing. And that’s understandable right?
Purpose-Driven Hiring and Retention
If you are hiring, how are you communicating the purpose of the company or job to candidates? It might be a just bullet-point on the job description, or your mission statement now, but if you frame the purpose into an effective story, you can appeal to the candidate’s values at an emotional level.
Use storytelling to lead
In the business world, no one wants to show weakness by sharing about the time they failed. Do you think your organization only promotes leaders who win at everything?
Think back to an activity you loved to do as a kid. What do you remember most about the person who led you? Whether it was a coach, teacher, director or other role, you probably remember how they made you feel. Most likely that leader shared stories of crushing defeat and redemption as a lesson when times get tough.
Introducing…Story Doctors Consulting!
We’ve launched Story Doctors Consulting to help clients advance their strategy through storytelling. Our logo reflects our intention to light up brains with compelling stories that enable our clients to succeed.