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Beyond the Supplier Diversity Business Case
Once a company gets a diverse supplier that “checks the box” there is little incentive to take a risk to consider other diverse suppliers, especially if there are established non-diverse suppliers in place who are performing. And that’s understandable right?
Purpose-Driven Hiring and Retention
If you are hiring, how are you communicating the purpose of the company or job to candidates? It might be a just bullet-point on the job description, or your mission statement now, but if you frame the purpose into an effective story, you can appeal to the candidate’s values at an emotional level.